WHAT IS PRETOTYPING
It is a method developed at Google in 2010 and popularized by Alberto Savoia in his 2019 book ‘The right it’.
Pretotyping overturns the classic marketing approach: “first I make a product, then I see how to sell it” or “first I modify a process, then I adapt the organization to this change” and challenges innovators to collect substantial data and feedback while the product or service is still in production.
and challenges innovators to collect substantial data and feedback when the product or service does not yet exist or the change has not yet taken place.
To get out of the realm of abstract thoughts and into the realm of validated hypotheses.
Are you ready to realize a pretotype for your idea?